Meta and TikTok changes, in plain words

Platform updates.

We read the official WhatsApp, Messenger, Instagram, Graph API and TikTok developer pages every day. When something changes that matters to your business, we post here what it means for your STS Connect account, usually the same day.

  1. Action needed Takes effect

    WhatsApp replies are charged again after 1,000 a month per number

    Since 1 October 2026, Meta charges for messages businesses send inside the 24-hour customer service window. Each business number gets 1,000 free service messages (free-form replies) a month; after that, each delivered reply is charged at the Utility rate of the customer's country. Utility templates sent inside an open chat are charged too, and Marketing rates rose in several markets, including the UAE, Saudi Arabia and Kuwait. Messages your customers send you stay free. Keep a payment method on your WhatsApp account: without one, replies stop being delivered once the 1,000 free messages are used. Our help article "Lower your WhatsApp bill" explains how to keep the cost down.

    Affects WhatsApp Templates AI agent Billing

    Detected Source: WhatsApp pricing(opens in a new tab)

What we do when a change affects you

We adapt the product first

When a change needs work on our side, we update STS Connect before the date it takes effect.

We email account owners

When you need to act, for example to reconnect a channel, the account owner gets an email with the steps.

The source is always linked

Every update links to the official developer page it came from, so you can read the original.